ENVY • NV Absinthe Verte

ENVY • NV Absinthe Verte

“Modern, Mixable, Affordable”

  • NV Absinthe Verte is a modern twist on French absinthe
  • Coming early 2018
  • 40% alc/vol, 750 mL

Tasting Notes

  • Complex aroma of sweet anise and vanilla
  • Creamy cocoa notes with hint of lemon zest
  • Well-balanced finish of fennel and mint

Serving Recommendations

  • Neat
  • On the rocks
  • Chilled to achieve the famous absinthe louche (cloudy)

Awards

  • FRANCE ABSINTHE OF THE YEAR – Berlin Int’l Spirits Competition 2017
  • GOLD MEDAL – Berlin Int’l Spirits Competition 2017
  • GOLD MEDAL – San Francisco World Spirits Competition 2010
  • 4 STARS – Recommended, Difford’s Guide 2016

Modern Twist

In addition to traditional absinthe ingredients, NV Absinthe also features cocoa and vanilla for a unique experience.

  • Grand Wormwood – the absinthe plant, famous for its historic medicinal and ritualistic use
  • Fennel – Fennel seed helps the flavors combine
  • Star Anise – Star anise gives warm liquorice character and completes the ‘Holy Trinity’ of absinthe ingredients
  • Cocoa – Cocoa brings delicious chocolate flavor to enhance the absinthe experience
  • Vanilla – Vanilla adds exotic aromatic sweetness

About BBH Spirits

The Discovery

In 1998, George Rowley discovered absinthe while living in the Czech Republic. At the time, absinthe was a near forgotten relic and was only available in a few Bohemian bars.

Inspired by his experience, George and his company Bohemia Beer House Ltd (now BBH Spirits) took on the task of setting the legal precedent for absinthe, opening the international absinthe market today.

After soon discovering the UK never imposed a ban on absinthe, working alongside Trading Standards, George was able to secure permission to import due to the creation of a document called EU Council Directive 88/388/EEC. Creating this watershed document set the legal precedent for all future absinthe in Europe and the international market which now includes the US.

George Rowley held his UK launch in London on November 1998, the product being a modern Czech absinth, absinthe spelled without the ‘e’, and introducing to the market the now popular modern ‘sugar and burn’ ritual.

In May 1999, the campaign to source a genuine pre-ban absinthe and restart distilling in France began when George contacted Marie-Claude Delahaye, world-renowned expert and historian on the category.

The Resurrection

While reviewing the terms of the 1915 French ban, it was discovered that the French had prohibited the selling of absinthe in France, but not the distillation of it.

This would signal the rebirth of traditional French absinthe, distilled with Grand Wormwood (Artemisia absinthium). All this pioneering work was carried out by George and Marie-Claude at the Paris distillery, leading up to the introduction of the first traditionally distilled absinthe in France, La Fée Absinthe Parisienne.

After a year of investigation, research and development, the very first order of La Fée Absinthe Parisienne was placed on May 1, 2000.

The iconic eye motif has made La Fée the benchmark brand within the surging absinthe category.